Sunday, May 31, 2015
Controversial Billboard
Wow this case is pretty crazy. I understand why the mom is so furious. The billboard didn't seem like it was promoting anything just slamming an entire race of people. However, looking at this in terms of copyright, the company wasn't in violation. When the mom had her daughter's pictures taken with the modeling agent she said that she understood that these images could be used as stock photos. This was the risk she ran in doing so and it is awful that the picture was used for such an offensive campaign. Again the company was not in violation due to the nature of the material used. It was a stock photo and now the company owns the photo regardless of the mom trying to do something. It is a very unfortunate case but none the less it happens. It can also happen in the classroom as well. This is why whenever a teacher takes pictures they need the permission and to post it in a way that it can only be used for the educational or professional use of that specific class. Posting on a social media site is not an option so it is just something that needs to be well thought out so something like this cannot happen in the future. I think if this image was used in the class it would have been more welcomed, especially if it was transformed.
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Quite correct. The mother was paid to put the photo in a stock collection, and had no legal standing since she effectively sold her copyright to the stock illustration company. Nevertheless, it was kind of the advertisers to pull it down fairly quickly.
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